Here at ICPM we recognise the importance of building skills and knowledge in Digital Marketing as the future of building successful brand awareness and new business. We provide our students and professionals with the very best tuition and practical digital marketing tools.
Today’s businesses need to be built on a clear understanding of how both individuals and companies can benefit from targeted access to billions of customers using the internet. ICPM’s team of leading global marketing academics and professionals will teach you how to master these fundamentals and unlock their potential to build a stellar career and drive tangible results for your clients and organisations including:
- Lead Generation- Fueling the Pipeline
- Lead Capturing- Turning Visitors into Prospects. Improved strike rate
- Lead Nurturing- Cultivating Relationships for Results
The power of digital marketing- is SMART in every respect allowing:
- Specific campaigns
- Measurable reach and depth
- Achievable Marketing goals
- Relevant markets and demographics can be understood and achieved
- Time-Bound and real-time interaction and data exchange between brands and their audience.
Social Media
Social media platforms allow brands to engage in conversations, address customer queries, and receive feedback and market data promptly. All of this can be done both regionally and globally, leveraging the philosophy of the internet and the power of the smartphone.
Key Reasons Digital Marketing Is Essential for Success
- Global Reach and Local Reach
- Real-Time Customer Feedback
- Cost-effective Marketing
- Better Brand Awareness
- More Targeted Form of Marketing and promotion
- Increased Customer Engagement
- Greater ROI
- Improved Conversion Rate of leads into customers
- Enhancing Online Profile and Visibility
- Measurable Returns
ICPM Digital Events and Courses Benefit both Students, and Marketing Executives and Professionals
Students can quickly gain Practical Experience and apply theoretical knowledge to create and implement digital marketing campaigns, develop content, analyze data, and optimize strategies.
Businesses will learn how to internalize Digital marketing as a valuable business that builds growth and helps establish an authoritative online presence with a good understanding customer behaviours. In fact, 90 percent of marketers say methods like SEO services and pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.
